Brand Identity Spot: ALPINESTARS

EDIT/COLOR: FCP/AE
CONCEPT: Reveal the beauty of the sport through a contrasting sense of elegance and intensity.
VOICE: Steve Jones (Sex Pistols)

Help Haiti Home PSA: JPHRO

EDIT/COLOR: AVID/AE
CONCEPT: PSA
TALENT: Sean Penn, Rainn Wilson, Edward Norton, Zooey Deschanel, Pras, Miley Cyrus, Soleil Moon Frye, Sarah Silverman, LL Cool J, Eric Dane.

Campaign Spot: ASTARS | Stay In It

CAMERA: RED EPIC-X, CANON 7D
EDIT/COLOR: FCP/AE
CONCEPT: Stay In It is a mantra. It is a literal and figurative reminder that through conviction, commitment and perseverance, comes great satisfaction and achievement. Things get squirly... Stay In It. Barrel about to crash overhead... Stay In It. Wherever you are, whatever you're doing, if the moment is right... Stay In It.

VIKA: Women's Motorcycle Fashion Collection

LOCATION: Los Angeles, CA
CAMERA: CANON 7D
EDIT/COLOR: FCP/AE
CONCEPT: Present a new collection with an elegance and style that was intended throughout the product design.

2012 Downhill MTB Collection: ALPINESTARS

LOCATION: Val d'Isere, France
CAMERA: CANON 7D
EDIT/COLOR: FCP/AE
CONCEPT: An introduction to the riders of the 2012 Alpinestars MTB Team.

30 Sec TV Spot: Alpinestars "Always Ride Free" Campaign

LOCATION: Oxnard, California
CAMERA: CANON 5D Mkll & 7D
EDIT/COLOR: FCP/AE
CONCEPT: An intense morning navigation through public resistance is relieved once reminded to "Always Ride Free."

30 Sec TV Spot: Alpinestars

EDIT/COLOR: FCP/AE
CONCEPT: Capture the beauty of normally action packed events with the elegance of a familiar classical tune, to reveal the passion of the brand.
VOICE: John Hensley (NipTuck)